Why should I pay for fonts when there are so many free ones?
Designer Tim Brown makes great points about why good typography and professional typefaces are an investment. He compares it to good furniture, but I like to think of it as the impression a well-fitting or tailored suit makes. In business would you wear an ill-fitting, poorly made suit to impress a client or potential employer? Probably not. But poorly designed and crafted “free” fonts used by clients and designers sends this message. Click here to read the entire essay on Medium.